Custom research for your challenge.

We are researchers and strategists that partner with you to craft solutions attuned to the behavior, perceptions, and expectations of your market.

About Services

Research crafted for your challenge.

We understand that when you hire a research firm, your reputation is at stake with your organization. We take that seriously and will make you look great by providing research that builds on your business strategy, is accurate, usable, methodologically sound, and executive-presentation-ready.


  • What is driving NPS scores for our company?
  • What can be done to convert a passive into a promoter?
  • How is quality defined by our target customers?
  • What drives trust in our brand?
  • Can we reduce steps in our processes without reducing product/service quality?
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Product Development

  • What features/functions will have the most impact on the buying decision? On satisfaction?
  • What are the use cases for our product?
  • How will specific pricing strategies affect acceptance?
  • Is this release ready for launch?
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Market & Communications

  • Why does purchase behavior differ from one market segment to another?
  • Is there a more effective way to segment customers?
  • Will our messaging resonate with our target market? Will it spur the buying decision?
  • How is our brand perceived?
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  • How does the user experience support or detract from our brand?
  • What are the best practices and designs to avoid amongst our competitors?
  • What messages are implicitly communicated by our designs?
  • Do we have the most usable information architecture?
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A flexible approach

We design, manage, and tailor projects to integrate with your systems, process, and timelines.

Research that fits into your process

Sentier is a full-service consultancy that can handle every step of the research process. Projects are designed to fit into your development cycle, timeline, and budget.


  • Depth Interviews
  • Focus Groups
  • Contextual Evaluation
  • Competitive Analysis
  • Needs Analysis


  • Quantitative Surveys
  • Attribute/Feature Value Mapping
  • Competitive Analysis
  • Concept Testing


  • Expert Review and Evaluation
  • Agile UX Support
  • RITE


  • Information Architecture Testing
  • Task-flow Analysis
  • Prototype Testing


  • Managed Beta Programs/Trials
  • Journey Mapping
  • Online Community Management
  • Task-based Usability Testing
  • Pricing Research
  • Benchmarking
  • Mobile App Testing

Research with a real impact

We deliver useful analysis and recommendations, and illustrate them with clear, effective visualization, as well as photo and video assets.

Our Clients

Sentier is here to help. Have a project in mind? Let us know!

Our Experts

Our researchers bring advanced academic training and extensive industry experience to the table to guide every phase of your project.

Tom Thornton





Contact Sentier



401 Congress Ave, Suite 1540
Austin, TX 78701 USA


1403 Rio Grande St.
Austin, TX, 78701 USA