Pricing and Bundling

The purpose of this research was to gather market feedback to inform product feature bundles, positioning and pricing.

Key questions included:

  • Feature value feedback: Are the most valuable features/ bundle elements being highlighted to customers?
  • Bundle feedback: Are existing bundles appealing to customers?
  • Pricing feedback: Which features add value? How can bundles be structured to extract the most value (maximizing preference and willingness to pay)?